Wednesday, June 7, 2023

Artificial Intelligence and its arrival to the world of graphic design

 Artificial Intelligence has been a tool that has served in the implementation of many sectors, including digital design and construction of graphic design pieces.

The design of graphic pieces is a process that can take days if not weeks. It all depends on how long it takes to make corrections to the sketches and get them approved. And this is such a complex task that takes so much detail that it justifies the time it takes to be done. As Llasera J. (2021) points out. Graphic designers seek to "guarantee the success of the company's communication" as well as "contribute to improve the company's image as perceived by the client". 

This image was obtained from Imborrable 2022.


However, thanks to artificial intelligence this creation process can be reduced to a few hours, Pogany I. (2022). Through his video "How To Generate INSANE AI Art For Beginners (Midjourney V4)" he teaches people with and without experience in digital design to use artificial intelligence tools for the creation of graphic pieces without any need to have knowledge in design programs, knowing exactly what we want is more than enough.


 


The image was obtained from The AI Advantage video 2022.



While it is true, this is a method that simplifies the time it takes to create graphic pieces, it will never compare to the work produced by people. The treatment by means of artificial intelligence programs is basically null. But it is a good method to be used for people who want to start a business and do not have resources or knowledge of graphic design. 



REFERENCES OF THE EMB. POST:


Llasera, J. P. (2022). Diseñador gráfico: Qué hace y por qué tu empresa necesita uno. Imborrable. https://imborrable.com/blog/disenador-grafico/ 

The AI Advantage. (2022,). How To Generate INSANE AI Art For Beginners (Midjourney V4 ) [Video]. YouTube. https://www.youtube.com/watch?v=zf4z8A-OWBY 


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